Our Story
Since our roots were cast in the early 1900s, Pure Fishing® has evolved into the world’s largest fishing tackle company. With brands like Berkley®, PENN®, Abu Garcia®, Shakespeare®, and Ugly Stik® in our tackle box, we help anglers of every kind create moments that matter on the water.
Just like a great catch, our work is driven by patience, precision, and passion. Whether you’re building rods in Spirit Lake, crafting tackle boxes in Plano, or working behind the scenes in HR or R&D, you can help make the sport of fishing accessible and exciting for all.
Perks & Benefits
Why Pure Fishing?
🌟 REEL BENEFITS
- Competitive pay & 401(k) match
- Health, dental & vision insurance
- Employee discounts on gear
- Paid time off + holidays
- Career development opportunities
- AWARD-WINNING TEAMS
- Innovation-driven R&D
- Industry-recognized safety programs
- Inclusive and diverse workplace
See Open Positions
Pure Fishing Portfolio
Our Brands, Your Future
Whether you’re an angler or not, our impressive line-up of brands need your talent. Brands like the following:
- Berkley® – Science-driven fishing innovation
- Abu Garcia® – Precision gear for serious anglers
- PENN® – Saltwater legacy and reliability
- Shakespeare® – Trusted by generations
- Plano® – Tackle storage meets adventure-ready gear
- Ugly Stik® – Fishing rods that are built tuff
- Hardy® – Excellence in the world of fly fishing
- Frabill®, Pflueger®, Fenwick®, & More
Our Brands
Our Locations
Columbia, SC
The Pure Fishing corporate headquarters has careers in marketing, brand management, engineering, customer service, sales, and more.
Spirit Lake, IA
The heart of Pure Fishing is centered on the exceptional products we make and the extraordinary coworkers who support this effort.
Kansas City, MO
Develop a successful career path and take an active role in the innovation and process optimization to deliver quality fishing tackle.
Philadelphia, PA
The heart of Pure Fishing is centered on the exceptional products we make and the extraordinary coworkers who support this effort.
Mendota, IL
At Plano Molding & Frabill, every day is an adventure. Our greatest asset is our employees which span across the globe.
Sandwich, IL
At Plano Molding & Frabill, every day is an adventure. Our greatest asset is our employees which span across the globe.